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The Story Behind Buzzuzz: Origins and Evolution

The Story Behind Buzzuzz: Origins and Evolution

There is no shortage of online platforms designed to help businesses more effectively and efficiently manage their human resources. After all, as technological advancements grant us more interconnectivity and teams become more widespread through remote access, the need to bring people together in a consistent, intuitive platform that runs smoothly and offers a range of functionality is a common one.

Buzzuzz is not just another HR platform, however. It started out with very humble beginnings, and it is that history that makes us more thorough, easier to use, and more responsive to real people’s needs.

Where It All Began

In its early days, Buzzuzz was just a simple spreadsheet designed to fill a need. An entrepreneurial couple had built their business by paying attention to data. They used tools like Google Analytics to look for patterns and use it to grow their business effectively and meaningfully. As their team grew, they found themselves wishing there was a tool that could mimic that kind of data-driven analysis for their human resources as well.

Of course, humans are messier than numbers. It would take a complex algorithm and a lot of work to determine how to evaluate human beings and identify their fit for a particular team or task. While the task may seem daunting, something needed to be done. Too many businesses chose to build a team through what was essentially trial and error. They would just hire people and wait to see if they were a good fit. Over time, some of these individuals would weed themselves out by leaving jobs that didn’t fit them well. Depending on the business model, some would be fired for poor performance. Some businesses would just keep these individuals even if their work wasn’t meeting the standards of the company.

This approach is expensive. It requires bringing team members through an onboarding process that is both time-consuming and costly, and the resources needed to go through assessments of each individual and then determine how to handle any mismatches in expectations and performance can require a team of employees of its own.

The trial and error method of building a team is also too slow. When you are looking to bring people into your business, it’s because you have identified the need to grow. You have projects, goals, and work to do, and you need the right people in place to get moving right away. However, it can take weeks or months to figure out if a team member is going to fit the need if you simply rely on hiring someone and waiting to see what they can do. This delays the projects you hired them for in the first place.

Finally, this method is unfair to team members, both new and existing. New team members are usually excited to join and eager to get started, and it can be incredibly disappointing to find out that they aren’t a good fit. At the same time, existing team members are looking for colleagues who will make their work more efficient and effective, and the trial and error process can create a series of frustrating starts and stops that impact morale and motivation even for the best members of the existing team.

With all of this in mind, it was clear that something needed to be done. This couple started tracking performance using email and collecting events. What was initially a string of emails became a spreadsheet that tracked performance in a systematic, reliable, and organized way. Patterns of performance began to emerge, and issues could be addressed before they became disruptive problems.

Evolution and Ingenuity

Eventually, that spreadsheet moved into a web application. At this point, the company began to use regular surveys to get feedback on performance directly from the team.

Team feedback is tricky, though, because team members don’t feel like there is anonymity, and they are reluctant to share too much. It was difficult to add anonymity to an email-based application because the feedback was linked to individual users’ accounts. Spreadsheets and documents had the same issues, and so a web-based, anonymous peer review system was a large part of the catalyst for the evolution of Buzzuzz.

Over time, more functionality and innovation was added to better address the needs of a wide range of businesses. Today, Buzzuzz is as much an information tool for individual team members as it is for those making personnel decisions at the top.

Buzzuzz features team-wide feedback that lets teams know about strengths and weaknesses without singling out individual team members. It promotes a culture of open communication, self-assessment, and constant improvement.

It also allows for real-time tracking of individual performances. Evaluators can put in notes about performance and assign it a positive or negative value. Over time, this creates a truly comprehensive data set that gives a full picture of that team member’s contributions. This dataset is invaluable when it comes to training, promotion decisions, and handling conflicts.

In addition, Buzzuzz recognizes that motivation and meaningful interaction with performance assessment requires a sincere sense of camaraderie and incentivized participation. With this in mind, Buzzuzz’s platform is gamified, adding an element of playful competition while simultaneously tapping into the psychology of the mind’s reward center. People like to know that they are doing well and are recognized for their achievements, and building this kind of feedback into the system makes participation a more meaningful and enjoyable experience.

The Future of Buzzuzz

What started as a simple email chain has evolved into a dynamic, interactive service. This HR tool focuses on providing quantifiable data which in turn helps build an amazing team while giving individual members the space and feedback for growth. Continuous feedback is automatic and frequent, freeing up resources and ensuring that issues are addressed before they become problems.

Managers and team members are empowered to give feedback when it occurs, creating a system that is holistic and based on big-picture performance. This allows businesses to create a transparent culture where the standards are clearly communicated and the team members are encouraged and supported in meeting them.

Buzzuzz grew from actual business owners’ real, concrete need for a better way to manage human resources. The authenticity of that motivation is built into every facet of what the platform offers, and the platform is responsive enough to adapt to the needs of a range of businesses.

It’s time to move away from trial and error and into an HR process that meets everyone’s needs.